An introduction for those who are interested in the process of creating and developing new products or services or who plan to start their own business. Entrepreneurship is not limited to creating new businesses. Many business ideas stem from new product development within an existing business organization; however, the dynamics of taking an idea to product development and profit-making remain the same. This course directly addresses the process of value creation and develops the fundamental business skills to identify, evaluate, develop and exploit market opportunities. Because many entrepreneurial ventures involve team-work, some assignments will be based on students collaborating on projects.
Course Units
3
Instructor(s)
- William Mapp